Featuring Shelby Cohan of Charming Oaks Boutique
Nestled in the original Tiger Theatre, Charming Oaks Boutique is a gem in Downtown Auburn—and at the heart of it is Shelby Cohan, a longtime retail expert and fashion enthusiast whose warmth draws people in just as much as the clothes on the racks.
Originally from Montgomery, Shelby’s love for retail and creativity began early—making bows at Rosemont Gardens at just 10 years old. Since then, she’s turned a childhood hobby into a full-blown passion, one closet at a time. From helping friends style outfits to curating pieces for her boutique, fashion isn’t just a job it’s her calling.
Shelby and her family moved to Auburn for all the right reasons: the amazing public school system and a close-knit community to raise her children. Over the years, she’s done more than just sell clothes—she’s become a friend and mentor to many. “What I love most is the relationships. Some of my customers have truly become close friends. I’ve loved being an Auburn mama, watching my girls(employees) grow up and move on to do great things.”
When asked what she loves most about Downtown Auburn, Shelby doesn’t hesitate: “The sense of community.”
Speaking of community—you’ll find Shelby dining at her favorite local restaurant, Tacorita or grabbing a cocktail at Sessions. And don’t be surprised if you catch her dancing—her and her husband, Mike, once performed at halftime during the Iron Bowl!
Shelby’s style, spirit, and story are exactly what makes Downtown Auburn shine. The next time you’re strolling through town, pop into Charming Oaks Boutique, say hello, and let Shelby help you find something that makes you feel just as confident as she is.
Fun Facts about Shelby:
she may live in Auburn, but she screams Roll Tide! Her and her family enjoy spending their weekends in Tuscaloosa cheering on the Alabama Crimson Tide.
No fancy coffee, she likes it black
She started her own business with a friend when she was younger selling handmade barrettes.